Monday, May 17, 2010

Redrum Burger


Redrum Burger (Formally Murder Burger).
Concept: A cow or Bull obsessed with the word Redrum. Like from the movie, the Shining.
 A cow  that resembles the manic Jack Nicholson.

Thursday, April 15, 2010

Chem Quip

This is a recent design for Chem Quip pool supply.
Needless to say, this was a LOT of work. I was able to make some custom photoshop brushes using photographs from sand in Kauai. The wood grain was from a boardwalk there, as well.

There are a lot of hidden references. If you look close at the bottom of the beach area, you'll see a corncob pipe.This is a tribute to General Pool Supply. The General character always had a pipe with bubbles flowing out.
There was a lot of corporate logo work on this one.

Thursday, January 14, 2010

Designs, So Far This Year

Hammerhead Pools


El Camino High School Invitational 




Monterey Surf and Rescue














2010 Art




100 T Shirt designs in 2010.

Why 100?

Last year I designed somewhere between 25 to 30 pieces.
Let's say 27 pieces of art.
It doesn't sound like a lot of design time when you figure that's the reason I do what I do.
When you figure set up and production of the shirts that were ordered, repeat orders, working "IN" the business, it doesn't leave a lot of time to be creative.
Creativity, though, is the lifeblood of my business, the killer app for my business (Wild Hare Unlimited).
The thing that causes people to get a warm fuzzy feeling and say "I gotta have that shirt!" is the image on the shirt.
Sometimes I forget that.
I become just another T shirt shop competing on the same level for the same dollar if I lose design focus.
The other shirt guys are in a race to see how cheap and quickly they can turn a buck. Little care is given to good design. I won't be around very long unless I step up the drawing and designing.
Time to get creative.

100 designs will raise the bar.
It's a number that will represent my personal best.
It gives me direction and a nice big target to hit.
That's only 2 per week with 2 weeks off for vacation.
What would happen if I could draw everyday.
What would happen if I focused on my greatest strength?
Who will I become in the process and what will be the result?
I know what 2009 looked like with 27 designs. What will 2010 look like with 100?